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Posts tagged purpose driven consumption

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Falling Whistles and Purpose Driven Consumption

Every now and again, something comes along that really (REALLY) changes the game. 

About a year ago, I came across a few companies (like TOMS, Falling Whistles, and Earth Group to name a few) and read up on their stories.

Maybe I’m way late to the game, but since that time, I haven’t been able to shake the feeling that there’s really something to this “purpose driven consumption” model.

Simply put - If you’re going to buy something, why not buy something that directly contributes to the greater good. Why not be a part of positive consumerism?

This premise is actually quite simple, and absolutely ties into our modern culture and society - there’s no getting around the fact that we (especially here in North America) are consumers - big big BIG consumers. We consume all day every day.

We’re also pretty wrapped up in our own day to day - so - while we may want to help, the vast majority of us find reasons why we can’t (no time, mortgage to pay, whatever). 

So the question needs to be asked - if you’re going to wear shoes, and jewellery, and drink water, coffee and blah blah blah (which everyone is and does) then, why not make those purchases count?

Why not, next time you go to buy a pair of shoes, or sunglasses or a bottle of water - look - for a pair of TOMS that will fit your needs, or a Bottle of Earth Water that will quench your thirst?

WHY NOT? You’re buying it anyway.

And if they’re not at that retailer - ask them about those brands, or brands that have a giving message. Maybe your inquiry is just the push that they need to get moving and carry those or similar products.

It’s a model that is SO basic, and ties in so well….. These companies are not asking you for handouts, they’re asking you to support their brand, and their product line. (They have GREAT products by the way….)

You get what you need, and they get what they need, and everyone goes home at the end of the day having done something right, something good, in a positive way.

I’ll climb off my soapbox now, but allow me to make a parting statement:

It will take not only the tireless commitment of altruistic individuals to change the world, but the support of the free market to fund it. 

Companies mentioned: 

If you haven’t heard of them yet, the story of how Falling Whistles came about is absolutely amazing - truly a heart wrenching/heart warming story.  

I won’t ruin it for you - but visit them online here: www.fallingwhistles.com 

As well, you may know who TOMS is, but here’s a shameless plug for a brand I love anyway: www.toms.com 

If you haven’t heard of the Earth Group yet - you should go look into them too at www.earthgroup.org  

Then buy something - either from their site, or from one of their authorized retailers. your sweet new purchase will contribute to the greater good….Which you can feel good about. And you can tell your friends about. (you should tell your friends about this)

Filed under falling whistles earth group earth water TOMS doing good purpose driven consumption positive consumerism