Prior to our snazzy new partnership with Earth Group, (and on-going) we had made the commitment internally to use a portion of our revenue support the “Giving” business model (see social entrepreneurs, B Corporations, etc…) by buying whatever we could use from companies that did something good with some of the money that is spent on their product.
Well, as you’ve seen before in previous posts on this very blog, we shamelessly plug companies that have a sweet product, and an even sweeter initiative.
We bought the Dark Roast (as well as the Medium Roast - what, we drink lots of coffee….) from The Earth Group and have been drinking gallons of it ever since.
A cup of this can actually change the course of a morning/afternoon/evening around here.
But just as good as their coffee is, these guys have it together as an organization.
They present well. They work hard. They do good things.
And Not only is their packaging great, but their product is spectacular.
It’s actually gotten Caffeineistas (coffee snobs) to raise an eyebrow.
This is the model (Product/Packaging/Progress) that you’re starting to see emerge and flourish in modern times - companies that are for-profit doing good things (like, really good things…). They’re well groomed, well connected, well intentioned, and are able to make a difference.
It’s great to see this being the way that things are moving - and it’s thanks to trail blazers like The Earth Group.
If you like coffee, or tea, you should really have a look at their site, and then buy a bag (which feeds a child for a week, by the way) or hey, even two.
Seriously - you’ll be happy you did. (Comments section is open here for your feedback….)
As part of Premiuhm’s Giving Back mandate, a portion of our billable hours are converted into supporting giving companies that are trying to make a difference - either with consulting time, services, or in as many cases as possible with direct purchases - helping not only to support the cause, but (we believe) by helping to support the model of the For-Profit Giving Company.
And here’s why: This model is extremely important for the betterment of our world in general, and by proving that this model can and does work they’re blazing a trail for what the corporate world could look like in the future - where smart companies offer products and services to smart consumers who demand that something positive be done with their money.
We’re going to buy stuff anyway - it’s where we’re at as a culture - why not demand that something good be done with a portion of the profits generated by your hard earned money?
We absolutely LOVE companies like Earth Group (we drink their coffee, water, and tea), Warby Parker, TOMS, and Falling Whistles.
We have talked about Falling Whistles an awful lot - but with good reason - they’re doing a great thing! At the end of the day, there’s nothing wrong with talking about how much we like Falling Whistles and the way they’re doing things.
We here at Premiuhm wanted to make sure that we support them and promote not only their cause, but their Brand as well.
Bravo Falling Whistles, bravo.
So, here at Premiuhm, we’ve spent some of the revenue from our last project to buy a few whistles.
They’ve arrived, they’re AWESOME, and needless to say, We’re already out in the world talking about the whistles we wear and why they’re an important symbol for change - not just in the Congo, but in the world.
Now, shameless (and wicked) product shot:
Every now and again, something comes along that really (REALLY) changes the game.
About a year ago, I came across a few companies (like TOMS, Falling Whistles, and Earth Group to name a few) and read up on their stories.
Maybe I’m way late to the game, but since that time, I haven’t been able to shake the feeling that there’s really something to this “purpose driven consumption” model.
Simply put - If you’re going to buy something, why not buy something that directly contributes to the greater good. Why not be a part of positive consumerism?
This premise is actually quite simple, and absolutely ties into our modern culture and society - there’s no getting around the fact that we (especially here in North America) are consumers - big big BIG consumers. We consume all day every day.
We’re also pretty wrapped up in our own day to day - so - while we may want to help, the vast majority of us find reasons why we can’t (no time, mortgage to pay, whatever).
So the question needs to be asked - if you’re going to wear shoes, and jewellery, and drink water, coffee and blah blah blah (which everyone is and does) then, why not make those purchases count?
Why not, next time you go to buy a pair of shoes, or sunglasses or a bottle of water - look - for a pair of TOMS that will fit your needs, or a Bottle of Earth Water that will quench your thirst?
WHY NOT? You’re buying it anyway.
And if they’re not at that retailer - ask them about those brands, or brands that have a giving message. Maybe your inquiry is just the push that they need to get moving and carry those or similar products.
It’s a model that is SO basic, and ties in so well….. These companies are not asking you for handouts, they’re asking you to support their brand, and their product line. (They have GREAT products by the way….)
You get what you need, and they get what they need, and everyone goes home at the end of the day having done something right, something good, in a positive way.
I’ll climb off my soapbox now, but allow me to make a parting statement:
It will take not only the tireless commitment of altruistic individuals to change the world, but the support of the free market to fund it.
If you haven’t heard of them yet, the story of how Falling Whistles came about is absolutely amazing - truly a heart wrenching/heart warming story.
I won’t ruin it for you - but visit them online here: www.fallingwhistles.com
As well, you may know who TOMS is, but here’s a shameless plug for a brand I love anyway: www.toms.com
If you haven’t heard of the Earth Group yet - you should go look into them too at www.earthgroup.org
Then buy something - either from their site, or from one of their authorized retailers. your sweet new purchase will contribute to the greater good….Which you can feel good about. And you can tell your friends about. (you should tell your friends about this)
This was the ‘Ol “quick and dirty”……
A copy writing job for a client who needed some help verbalizing who they are and what they do.
We love these jobs - it’s always fascinating for us to work with clients who are so passionate about their work and what they bring to the market.
Done and Done gents - thanks for the opportunity!
Check out Twist’s site at www.twistinc.net
Guerilla Marketing Project for Purdy Tube Amps……
We posted QR codes in various places that musicians would frequent with the simple message “Scan Me”. When someone scanned the code, it took them to the Purdy Tube Amps Facebook page - driving fantastic increases to the number of visits and got people talking about Purdy Tube Amps. This was done for a few months and managed with the intention of greater engagement between the company and potential clientele.
This drove up awareness for the brand locally, which inevitably, led to an increase in the number of units sold, and foot traffic into the retailer of the product.